HOLI creates simple, protein-forward toppers, treats, chews, and everyday nutrition add-ons inspired by one very real pet-parent problem: finding food that is appealing, easy to understand, and flexible enough for picky or sensitive dogs.

What started with Bandit, a picky pup with food sensitivities, grew into a lineup that now includes freeze-dried proteins, food toppers, goat milk, salmon oil, collagen, coconut oil, single-ingredient salmon treats, and salmon-skin chews. The assortment is built for pet parents who want to add variety or a little extra interest to the bowl without turning mealtime into label archaeology.

With proteins sourced from U.S. farms or wild-caught sources and products made at HOLI HQ in New Jersey, HOLI keeps pet nutrition approachable, flexible, and refreshingly straightforward.

Explore HOLI across Food & Treats.

We like HOLI because the lineup is built around real feeding routines: picky eaters, sensitive stomachs, training rewards, topper fatigue, and the universal desire to make the bowl more interesting without needing a degree in ingredient-label archaeology.

The current assortment gives pet parents multiple ways to do that, from freeze-dried single-ingredient proteins and salmon treats to salmon-skin chews, toppers, goat milk, salmon oil, collagen, and coconut oil. The products stay easy to understand even when the use cases are different.

HOLI is a strong fit for pet parents who want flexible add-ons and high-value rewards without turning every meal into a science project. Basically: bowl upgrade energy, fewer mystery ingredients, less nonsense.