Cleo&Hooman makes everyday dog-care products with a playful point of view, but the current AlternaPets assortment now reaches beyond the bath. The live lineup includes 2-in-1 shampoos and conditioners, a paw-cleaning tool, compostable waste bags and dispenser, tennis balls, and a turkey-based superfood dog treat.

That mix covers the less glamorous parts of pet parenting and the fun ones: grooming, cleanup, walks, play, and rewards. The personality is light, but the products still need to earn their place by solving a clear everyday job.

Explore Cleo&Hooman across Cleaning & Grooming, Food & Treats, Accessories, and Toys & Activities.

We like Cleo&Hooman because the live assortment makes routine dog care feel less clinical without losing sight of what each product is actually for.

The grooming side covers 2-in-1 wash formulas and paw cleaning. The everyday-walk side includes compostable waste bags and a dispenser. Tennis balls handle simple play, while Gobble Goodies adds an active food-and-treat option for rewards.

That breadth works because the customer jobs are still obvious. The brand can be funny without making pet parents decode whether they are buying grooming, cleanup, play, or a treat.